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V4 Services

Meet some of our team


We're proud of our team, all of whom have been individually recruited in line with our company values.  We all like challenges and we work with all of our clients with enthusiasm for positive change, combined with a professional and commercial approach to deliver public services that are the best they can be, within very challenging financial circumstances.

Many of our customers are long-standing and our aim is to deliver sustainable solutions that enable their journeys of improvement.  We're a growing business and are always on the look out for like-minded people who are motivated by providing excellent services to our customers and in turn to theirs.

If you're interested in current or future roles, then visit our Job Opportunities section.
Job Opportunities
Job Opportunities


Looking to join a leading provider of local government cost reduction solutions? View our current job opportunities.
Adam Jacobs, Managing Director
Adam Jacobs
Managing Director
Adam is a leading procurement and change management professional who has worked extensively on leading edge, transformational programmes across the public and private sectors. For the last 12 years, he has been at the cutting edge, designing and delivering transformational change within the public sector, with a particular emphasis on procurement (processes, systems, organisation, category management, savings delivery, service redesign) across central civil government, local government and the wider public sector. He has architected commercial procurement delivery models, procedures and processes, governance and compliance resulting in the delivery of substantial savings for NHS Trusts, local authorities and central government departments.

With over 17 years’ consulting experience (public and private sectors), he has experience of working within traditional, entrenched organisations to introduce, implement and embed ‘top class’, sustainable procurement programmes.  He is familiar with working at a directorate, Chief Officer and political level as well as at practical, ground level approach.

V4 Services’ commercial procurement work with our clients has been recognised externally with a number of awards including: the Crème de la Crème Business Awards for ‘Outstanding Public Sector Procurement’; the Government Business Awards – Local Government Procurement category and the Chartered Institute of Purchasing and Supply.
Steve Laird Leisure Consultant
Steve Laird
Associate Director
Steve has over 25 years’ senior management experience in the development and delivery of sports, leisure and cultural facilities and services – in the public, private and ‘not for profit’ sectors.  As a leading consultant in Cultural Services for the past twelve years, Steve has built an excellent reputation for delivering highly focused and practical solutions to local authorities, Sport England, schools, colleges, universities and third sector clients. 

Steve sets out to work alongside the client’s team, striving to share his knowledge and experience; and as a testament to his success much of his work derives from word of mouth recommendation and repeat engagement. Steve has a very broad ranging expertise, enabling him to provide highly effective ‘mission direction’ to our team.  

"Cultural services are faced with immense challenges, and our clients demand an excellent return on investment from their expenditure on specialist support fees. This is great news for me, as I am only interested in protecting front line services by working as business partners with our clients to develop and implement affordable service delivery / commissioning arrangements.”
Steve Morton
Commercial Director
Steve has 30 years’ experience of working in a financial environment both in local government and the private sector. He joined V4 Services in January 2013 from Northgate Public Services, where he spent four years as Principal Services Manager within the Transformation Services Division. Prior to this he spent 18 years with the City of York Council where he was Head of Financial Strategy & Planning prior to this Steve was an accountant in the private sector in the oil and gas pipeline industry.  

Steve is a change management professional with a background in finance. For the last four years he has worked as a change manager with a number of local government and public sector clients. This work has involved advisory work in finance strategy, advice on restructuring operations to cope with the changing demands and the constant quest for efficiency and value for money. Steve has transformed a number of key services including transport, DLO and back office functions.  

A CIPFA qualified accountant, Steve brings a combination of specific local government finance expertise and more generic hands-on change management and leadership. He has managed a number of major organisational change, procurement and transformation programmes.  

'I really enjoy working with clients and supporting them through the change and transformation process. The public sector still has a key role in providing vital services, but just like any industry it has to change and adapt to the pressures it faces. I really get immense satisfaction in working in partnership with our clients to push through the changes required.’
Sally Howe
Sally Howe
Director, Communications & Marketing
A communications and public relations specialist with 25 years’ experience delivering practical solutions for the private, public and third sectors. Sally has a strategic outlook combined with a practical ability to successfully deliver multi-faceted communications plans.  Having worked in-house for several local authorities, including two London boroughs - Harrow and Camden, and Veolia Water, she is particularly motivated by organisations that see the benefit of a ‘whole organisation’ approach, putting the end-user/customer at the heart of decision making.

“Having worked in a deadline driven discipline for 25 years, I’m inspired by people that ‘get things done’ on very little budget.  I love Nike’s ‘Just Do It’ strapline but backed up with some sound thinking and evidence behind the direction of travel."

Sally was a founding trustee of a new childcare centre in Hitchin and was a trustee of the charity KitAid for ten years.
Helen Hayes
Helen Hayes
Operations Director
Helen has been supporting organisations within the public and private sector to develop and execute strategy faster, with more flexibility and adaptability to achieve and sustain positive business results for the last 15 years. This has involved managing a broad set of management, leadership, culture and development components to create more change-capable organisations.

Helen helps clients prepare for and manage complex business, organisational and workforce change and has managed transformation programmes across local government in a number of key service areas including social care and health,  

As a business and technology innovator, she also leverages new technologies such as social media tools and advanced analytics to help encourage understanding and adoption of change throughout organisations at all levels.

‘I’m passionate about realising the potential of organisational talent to add value and make a positive difference to public services.’
Paul Kelly Leisure Consultant
Paul Kelly
Associate Partner
With more than 23 years’ experience in public services, Paul brings an extensive knowledge of the sector from feasibility studies, business planning and service reviews, through to commissioning and procurement.  He specialises in leisure and cultural services and in alternative models of service delivery including PPPs, not for profits and controlled companies.  

Paul takes a methodical approach using evidenced-based analysis and consultation to inform his work.  Insightfulness and an ability to think outside the box, such as applying innovation in one sector into other areas of public services, are some of his core strengths.

He is experienced working with senior managers, directors and elected members and as part of project teams, as well as working with external stakeholders
 
Neil Robb V4 Services
Neil Robb
Operations Manager
Neil has over decade of experience as a procurement professional working in the public and private sectors; most recently within local authorities, further education establishments and previously with private sector retail and manufacturing companies. 

His roles have focused on supply chain, procurement, contract and project management with specific expertise in  ICT, professional services, regeneration and e-procurement.

Chris Malkin
Operations Manager
Chris is an accomplished leader with significant experience in leading large and complex teams in one of the UK’s largest financial organisations. He has held senior rolls in both the banking and insurance sectors working with the RBS Group. More recently Chris has been responsible for driving service transformation and change across local authorities.  

He has developed significant expertise in the management and delivery of outstanding customer service through complex multi-service customer contact centres, including inbound sales and service.  

Having managed centres of up to 500 staff, Chris has a strong people ethos, embracing the opportunity to engage with and develop those alongside him.
Paul Miller Public Sector Consultant
Paul Miller
Operations Manager
Paul has significant experience within local government both as a procurement, transformation and capital programmes Delivery Manager and also as leader of the opposition of Pembrokeshire County Council, south west Wales.

He has assisted in excess of a dozen councils in the last two years delivering significant cost savings and demonstrable benefits in respect to culture and business changes; creating more streamlined, effective and responsive client-side delivery functions.

Key projects include:
Aylesbury Vale District Council – establishing the council’s Programme Management Office managing and reporting delivery, budget , programme and risk on the authority’s c.£100m capital programme.
Woking Borough Council – as part of the Commercial Procurement Team, Paul has worked with Woking to procure and deliver a range of services including the Investment Schedule to the council’s recent leisure centre outsource and is currently leading the council’s Total FM market test.
Calderdale Met Borough Council – working within the Asset Management / Facilities Management Team Paul is part of the team working to deliver the council’s Town Centre Strategy, rationalising the existing building stock ( through a combination of refurbishments, flexible working policies and disposal) to three core town centre offices.
Rachel Frondigoun
Rachel Frondigoun
Bid Coordinator
Rachel has worked for almost 20 years in and with local government, specialising in strategic and private sector housing.  She has detailed experience across all areas of private sector housing including: Disabled Facilities Grants; energy efficiency; housing strategy and private sector enforcement.

She has been responsible for:  leading successful multi-agency bids for funding from Central Government, as well as leading the delivery of these programmes; the development and delivery of training courses focused on the third sector and public sector partners .

With considerable experience within the strategic housing function of a local authority, Rachel has helped to develop the Local Plan and other local and regional housing strategies.  She has been involved in negotiations with developers on affordable housing delivery and developed strategies to support the delivery of affordable housing in an innovative way.

Rachel has been the Public Health lead for a local authority, leading partnership work between the District and County Councils in this area, specifically in relation to Ageing Well, Healthy Eating and Health in the Workplace. She has also set up and run a one-stop housing service for adapted properties and applicants with physical disabilities across a large Metropolitan authority, and has worked within the Home Improvement Agency Sector to deliver multi-disciplinary Home Improvement Agency Services.
Kinga Luc
Kinga Luc
Data Analytics Manager
Kinga works across the business and is dedicated to a mission of increasing efficiency of local government. She is passionate about the growing potential of data analytics and her ambition is to empower local authorities with data intelligence to help them achieve fully informed decision-making.

Friendly and with positive attitude, she effectively applies her knowledge gained at The University of York where she studied for her first degree (BSc – Economics and Econometrics) and City University, London, where she completed her MSc in International Business Economics with a distinction and also worked as a Research Assistant in the Economics Department.

High numerical and quick-learning skills enable her to utilise various financial systems and software. Her expertise in statistics allows transforming complex data into business intelligence and present it in a clear, creative way. In the past three years Kinga has helped about 30 local authorities including:  Bedford Borough Council, Dacorum Borough Council and the London Boroughs of Merton and Ealing to understand their expenditure by conducting spend analysis. Her reports on findings allow the identification of trends and opportunities for improvement - fundamental to support development of strategies. She has examined collaboration and economies of scale opportunities for several public sector organisations, produced financial projections of different contract agreements, built Procurement Activity Plans and Benefits Realisation Plans.
Janine Huntriss V4 Services
Janine Huntriss
Operations Manager
Janine has gained comprehensive knowledge of the public sector having previously worked for Wirral Borough Council and brings to V4 Services her experience of adult social services, in particular early intervention and prevention, and procurement.  

Whilst working in the Council’s corporate procurement team Janine had responsibility of the procurement process for a number of contracts including social services, public health, stationery and business travel. Taking on the role of “critical friend” Janine was able to ensure that contracts considered all aspects of Best Value and social value, whilst also achieving savings.  

Janine graduated with an MSc in Occupational Psychology and is able to use her knowledge of organisational change, development and culture to add value to her work
Mark Badams
Business Analyst
Mark graduated from the University of Worcester with a BSc Honours degree in Geography and, with a keen interest in the leisure industry, joined the V4 Services as an analyst.  His geographical background has given him knowledge on a variety of subjects related to leisure and culture facilities - such as Worcester’s new joint university-public library - completing a project on place promotion in Scotland following a visit to the Highlands. Mark has also gained valuable work experience with Cannock Chase office of the Greater Birmingham Chamber of Commerce.

Having trained in karate for over a decade, Mark is now passing his knowledge on to others by working towards an assistant instructorship qualification, having completed his third Dan black belt assessment in October 2013.
Melanie Arnold
Melanie Arnold
Business Manager
Melanie manages the back office support for the business covering a range of areas which include HR, credit control, invoicing and a wide range of assistance for the business and staff.  

She has worked in a variety of private sector workplaces including Estate Agents, Architects and IT Support. Over this period she has gained good analytical skills in her roles held of office management and accountancy.  

“My aim is to put processes and procedures in place that ensure the smooth running of back office functions and enable people to work more efficiently”.